Mudra Institute of Communications, Ahmedabad (MICA)
Mudra Institute of Communications, Ahmedabad (MICA) is India’s premier institute dedicated to Strategic Marketing, Brand Management, Advertising, Digital Communication, Media, and Communication Management. Established in 1991 by the Mudra Foundation for Communications Research and Education (MFCRE), MICA is widely recognized for producing industry-ready professionals in marketing, branding, media, analytics, and creative communications.
Located in Shela, Ahmedabad, Gujarat, MICA is approved by the All India Council for Technical Education (AICTE) and offers postgraduate, executive, doctoral, and certificate programs. The institute is known for its industry-oriented curriculum, experiential learning, live projects, global exposure, and exceptional placement opportunities.
With experienced faculty, state-of-the-art infrastructure, strong corporate partnerships, and a vibrant campus culture, MICA prepares students for leadership roles in marketing, advertising, consulting, digital media, consumer insights, and brand strategy.
Choosing MICA Ahmedabad means joining India’s leading institute for strategic marketing and communication management.
INSTITUTE HIGHLIGHTS
| Particulars | Details |
|---|---|
| Institute Name | Mudra Institute of Communications, Ahmedabad (MICA) |
| Established | 1991 |
| Location | Shela, Ahmedabad, Gujarat, India |
| Institute Type | Private Management Institute |
| Approval | AICTE |
| Programs Offered | PGDM, PGDM-C, Fellow Programme in Management (FPM), Executive Programs, Certificate Courses |
| Specialization | Strategic Marketing, Branding, Advertising, Media, Digital Marketing, Communication Management |
| Medium of Instruction | English |
| Campus | Ahmedabad |
| Admission Process | CAT / XAT / GMAT + MICAT + Group Exercise & Personal Interview |
PROGRAM DETAILS
| Particulars | Details |
|---|---|
| PGDM | 2 Years |
| PGDM-Communications (PGDM-C) | 2 Years |
| Fellow Programme in Management (FPM) | Variable Duration |
| Executive Programs | Short-Term & Long-Term |
| Certificate Courses | As Per Institute Schedule |
POPULAR SPECIALIZATIONS
| Specialization | Duration |
|---|---|
| Strategic Marketing | 2 Years |
| Brand Management | 2 Years |
| Advertising Management | 2 Years |
| Digital Marketing | 2 Years |
| Media & Entertainment Management | 2 Years |
| Marketing Analytics | 2 Years |
| Consumer Insights | 2 Years |
TUITION FEES
| Particulars | Approximate Cost (INR) |
|---|---|
| PGDM / PGDM-C Total Course Fee | ₹24,00,000 – ₹26,00,000 |
| Executive Programs | As Per Institute Norms |
| Hostel Charges | Included / Additional as Applicable |
| Living Expenses | ₹1,00,000 – ₹2,00,000 Per Year (Approx.) |
Fees are subject to revision by the institute.
ELIGIBILITY CRITERIA
| Criteria | Requirement |
|---|---|
| Education | Bachelor’s Degree in Any Discipline |
| Entrance Examinations | CAT / XAT / GMAT |
| Additional Test | MICAT (MICA Admission Test) |
| Selection Process | Entrance Score + MICAT + Group Exercise (GE) + Personal Interview (PI) |
| Nationality | Indian & International Students Eligible |
DOCUMENTS REQUIRED
CAT / XAT / GMAT Scorecard
MICAT Scorecard
Class 10 Marksheet & Certificate
Class 12 Marksheet & Certificate
Graduation Degree & Marksheets
Work Experience Certificate (If Applicable)
Transfer Certificate (If Applicable)
Category Certificate (If Applicable)
Aadhaar Card / Valid ID Proof
Passport Size Photographs
Updated Resume/CV
Admission Offer Letter
WHY CHOOSE MICA AHMEDABAD?
India’s premier institute for Strategic Marketing and Communication Management.
AICTE-approved postgraduate management programs.
Unique curriculum combining marketing, branding, creativity, analytics, consumer behavior, and digital communication.
Excellent placement record with leading recruiters in FMCG, consulting, advertising, media, technology, e-commerce, and BFSI sectors.
Strong industry partnerships with top agencies, multinational corporations, and digital platforms.
Experienced faculty from academia and industry.
Live projects, internships, case studies, and experiential learning opportunities.
Modern residential campus with advanced academic, hostel, library, and recreational facilities.
Strong focus on innovation, entrepreneurship, leadership, and creative thinking.
Extensive alumni network working with leading global brands, advertising agencies, consulting firms, and startups.
Excellent opportunities for careers in brand management, digital marketing, advertising, market research, product management, media planning, public relations, consulting, and entrepreneurship.
International exposure through academic collaborations, guest lectures, industry events, and global learning initiatives.
